‘Manly Yoga’ and Bro-Culture

Bromance. Brog-Hug. Brocation. Now ‘Broga.’ Yes, this is for real. According to Canadian Broadcasting Corporation’s Adina Bresge, “a growing global fitness trend has men ditching dumbbells for yoga mats in so-called Broga classes, a macho twist on the thousands-year-old practice that promises the same punishing workout — with a little added bliss.” In the UK and beyond, … More ‘Manly Yoga’ and Bro-Culture

Rebranding: Justin Trudeau and Canadian Coffee

For millions of Canadians, there is no icon in business more collectively beloved than Tim Hortons. “Tim’s” – as the franchise is affectionately called – long ago transcended the humble domain of doughnuts and coffee. Instead, it is now a part of the Canadian national identity – one of those rare brands by which individuals and … More Rebranding: Justin Trudeau and Canadian Coffee

Lumbersexuality in Saskatoon? Oh – and a Bit About Psychiatry

First David Beckham brought us the metrosexual look and now we have witnessed the rise of the “lumbersexual.” In fact, the Oxford English Dictionary just named it one of the most important words of 2015. (Emoji won. But “lumbersexuality” was in the mix.) In Saskatoon, SK, you will see these particular bearded, booted, manly-men in specialty … More Lumbersexuality in Saskatoon? Oh – and a Bit About Psychiatry