Rebranding: Justin Trudeau and Canadian Coffee

For millions of Canadians, there is no icon in business more collectively beloved than Tim Hortons. “Tim’s” – as the franchise is affectionately called – long ago transcended the humble domain of doughnuts and coffee. Instead, it is now a part of the Canadian national identity – one of those rare brands by which individuals and … More Rebranding: Justin Trudeau and Canadian Coffee

HEAT, 20 YEARS LATER

In December 1995, my movie-world was rocked to its foundations with the release of Heat, Michael Mann’s L.A.-based crime masterpiece. I had never seen or heard anything like it. The action sequences were thoughtful, gritty, and cacophonous. The story, while not overly complicated, was compelling. I staggered out of the theater (Saskatoon’s now defunct Capitol Four) … More HEAT, 20 YEARS LATER

SMOKE AND MIRRORS – MORE ON VAPING

Last year I had opinion-editorials published in the Saskatoon Star Phoenix and elsewhere. Both focused on “vaping,” Oxford English Dictionary’s word of 2014. My take was this: we need to think more clearly about e-cigarettes in Saskatoon – as well as the wider world. The government needs to get proactive. We, as consumers, should also … More SMOKE AND MIRRORS – MORE ON VAPING

Lumbersexuality in Saskatoon? Oh – and a Bit About Psychiatry

First David Beckham brought us the metrosexual look and now we have witnessed the rise of the “lumbersexual.” In fact, the Oxford English Dictionary just named it one of the most important words of 2015. (Emoji won. But “lumbersexuality” was in the mix.) In Saskatoon, SK, you will see these particular bearded, booted, manly-men in specialty … More Lumbersexuality in Saskatoon? Oh – and a Bit About Psychiatry