Rebranding: Justin Trudeau and Canadian Coffee

For millions of Canadians, there is no icon in business more collectively beloved than Tim Hortons. “Tim’s” – as the franchise is affectionately called – long ago transcended the humble domain of doughnuts and coffee. Instead, it is now a part of the Canadian national identity – one of those rare brands by which individuals and … More Rebranding: Justin Trudeau and Canadian Coffee