Bromance. Brog-Hug. Brocation. Now ‘Broga.’
Yes, this is for real.
According to Canadian Broadcasting Corporation’s Adina Bresge, “a growing global fitness trend has men ditching dumbbells for yoga mats in so-called Broga classes, a macho twist on the thousands-year-old practice that promises the same punishing workout — with a little added bliss.”
In the UK and beyond, broga is described as ‘macho’ yoga classes which prioritize ‘rugged’ strength and physicality over spirituality.
Until recently, some traditions of yoga were exclusively practiced by men, but it has been largely shunned by male fitness buffs in the modern era. No longer! Yoga instructors are now catering to wannabe-buff men with classes that spotlight strength over stretching, and offering everything from craft beer after class to man-only retreats away from the fairer sex.
No doubt, this will be an Olympic sport in the future. Or, if nothing else, it will elevate to the same level of the Crossfit Games.
HERE’S AN EXCERPT FROM THE CBC.
“Yoga is more than just women contorting themselves into vegan pretzels,” says Michael DeCorte, the Toronto “man-treprenuer” behind Jock Yoga, an athletic mashup that combines the mindfulness of sun salutations with the muscle burn of pumping iron.
“Originally, it was just a gimmick,” says DeCorte. “When I first saw it on a poster, it was almost like an oxymoron … You see yoga and think, ‘spiritual,’ and at jock you think, ‘laid-back, swearing, burping.”‘
DeCorte says men can account for anywhere between 50 to 85 per cent of his classes at the Equinox fitness club in Toronto, a striking level of testosterone in an industry whose audience is 70 per cent women, according to a 2016 Ipsos Public Affairs study.
Classes like Jock Yoga have cropped up all over the country, such as Jo-Ga in Halifax, Yoguy in Vancouver and the all-nude male Mudraforce studio in Montreal.
Have you attended?
WHAT’S A ‘BRO’ ANYWAY?
This video provides a hint.
Other magazines – and even some scholars – have addressed this term in more detail.
For Slate, Bro’s ascendance into the pop cultural pantheon was mostly due to lots of white kids trying to seem cool by emulating black slang.
As Matthew J.X. Malady (great name) put it, though usage of bro as an abbreviation of ‘brother’ can be traced back to at least 1660, conversational uses more similar to what we hear today begin cropping up in the mid- to late 18th century, according to lexicographer and Indiana University English professor Michael Adams.
(In particular, he points to the text of a 1762 burlesque play titled Homer Travestie, which includes the word bro several times. “That suggests maybe it’s low or underworld speech—a type of slang of the period,” Adams says. “Brother would often be shortened to bro in this period, in the same way that many names were radically shortened, so that William would be shortened to Wm. You just skip all the letters you didn’t really need to identify the person. So in casual correspondence, that was the way people referred to each other, and it may have migrated into speech.” )
Then, this is where African-American culture comes into the picture.
Again, according to Malady’s research and writing, the use of bro as a simple abbreviation appears to have remained fairly consistent during subsequent centuries. But its slang usage really exploded during the past 100 years or so as it gained popularity in the black community – as a replacement for brother in conversation.
(Use of the term brother in the black church, Adams says, can be definitively dated back to at least the early 20th century, though “that’s partly just the emergence of African-American culture into print, so it’s quite likely that brother associated with the church has a longer history. It just ends up not being recorded anywhere.”)
While the heavy use of brother by those participating in social movements during the 1960s helped propel bro into the realm of casual conversation among activists, its more broad ascendance into the pop cultural pantheon after that was mostly due to lots of white kids trying to seem cool by emulating black slang. As the 20thcentury advanced, first brother and then bro became progressively more common in black speech says Geoffrey Nunberg, a linguistics expert who teaches at Berkeley’s School of Information. “Then,” he adds, “like everything else in black English, it’s appropriated and reinterpreted both deliberately and unwittingly by other speakers.”
As I thought about yoga, health, and masculinity and language, I couldn’t help but think about the metrosexuality vs. lumbersexuality. I have, of course, written about lumbersexuality in the past and present.
And one of the conclusions was that the broader lumbersexual phenomenon was straight culture’s latest attempt to theatricalize masculinity – decades after gays got there first.
Now ‘Broga.’ Much to ponder…